Hello out there. I was stumbling upon some articles about the entrepreneurial vocabulary which is overused, and another article about which #hashtags you should use as a start up company. I got hooked by this topic and continued my search concentrating on this specific topic. It was clear to me that my first blog article will be about #Hashtags. I will try to summarize the articles I found and give you a broad overview about the DO’S & DON’TS while using #Hashtags in the world wide web.

To start off we will have a look into the „dictionary of entrepreneurship“ and it will list some words that should be in every entrepreneurs vocabulary bag pack . Have a look at http://www.udemy.com/blog/founders-dictionary/ for the info graphic.

The title is a bit misleading as I found out briefly after my discovery. In the info graphic are 35 buzzwords listed and the author is telling us about the meaning of the terms. In my opinion is it still worthy to have a look at these terms and every entrepreneur should have these as soon as possible in his or her vocabulary. It is definitely good to use if you plan to show that your are eloquent when networking. But is is wise to make use of a different source instead of from this info graphic.

For easier reading, see the full-size infographic here.

Now it is up to you, which buzzwords did you hear or make use of recently. Share them in your comments below this article.

Infographic published by Udemy and designed by Column Five Media


Secondly I will look at words that the author of the following article thinks are overused (http://www.forbes.com/sites/benzingainsights/2012/05/24/10-overused-startup-buzzwords/)

“Nobody really loves any buzzwords,” Michael Browning, director of MOBI and Bluefish Wireless, told Benzinga. “In my opinion, commonly used terms graduate into buzzwords because they’re used so often in business that they lose all meaning. Instead, I love it when people speak clearly and showcase their own personality.”

“I don’t pay too much attention to these buzzwords,” adds 63 Squares founder Felipe Coimbra. “And usually when I hear people using [them] my BS alert goes off and I stop listening to what they’re saying.”

Coimbra said that he wonders “if everybody knows people are full of it when they use these words.”

But it’s not just buzzwords that are annoying the startup community. “All due respect to Steve Jobs, who made a huge difference in the world, but I don’t know that he needs to be quoted as often as he is,” said Ian Small, General Manager of Audiobooks.com. Small also takes issue with the word “leverage,” to which he asked, “Imagine how happy Archimedes would be to hear how much we’re all talking about leverage these days?” “Bandwidth” is another word on Small’s list. “This isn’t limited to just startups, but it drives me crazy,” he said. “Bandwidth should only be used to talk about Internet usage, not about resource allocation.” And that’s not all. Small also dislikes the word “synergy.” “[It] never fails to make me think of my wife’s childhood obsession with Jem and the Holograms,” he said. Meanwhile, to prevent himself from playing “buzzword bingo,” Jim Kanir, SVP of Sales and Marketing at Billtrust, avoids a wide variety of words and terms:

  • ubiquitous
  • sassy
  • disruptive
  • win-win
  • social media
  • microblogging
  • game-changer
  • think outside the box
  • six sigma
  • intuitive
  • at the end of the day
  • viral
  • cutting edge
  • mission critical
  • change agent

BUT not all buzzwords are bad. Jesse Marrus, the founder and president of StreetID, knows a few that are actuallyworth using, such as “user-friendly.”

“I find it very important to focus on the end users regardless of what type of startup business you are in,” said Marrus. “Make sure they are easily able to navigate the platform and respond to any questions they have in a timely manner.”

Marrus also likes the words “lean” and “productivity.”

“By [lean] I mean [keeping] all of your costs at the lowest possible levels (rent, employees, marketing, furniture, supplies, etc.),” Marrus explained. “For example, work out of your house if necessary. And if you need an office space, find one that is all inclusive.”

Marrus added that while it is “imperative that you are maximizing your level of productivity on a daily basis,” it doesn’t mean that you “have to work 14-hour days.”

“But make sure every member knows their responsibilities and are working efficiently,” he said.

Here is a list of words that are based on the articles sources the most annoying ones to entrepreneurs and business leaders. Bazinga has done the survey.

10. Minimal Viable Product

“I think M.V.P. (Minimal Viable Product) is a good lean startup philosophy,” said Patrick Ambron, co-founder and CEO of BrandYourself. “[But it is] often abused and misinterpreted to mean ‘launch something half-assed or half-baked because the market will tell us how to make it better.’ Yes, you should launch something simple, but it still needs to be the very best at what it does. If it isn’t absolutely the best at accomplishing something, all you have on your hands is a minimal product no one will ever care about.”

9. Game-Changer

“If you didn’t like the game, why did you even start playing?” Audiobooks.com’s Ian Small asks.

“Game-changer” also appeared on the overused startup buzzword lists from Billtrust’s Jim Kanir and Shadora’s Shoshanah Posner, who co-founded the site.

8. Freemium

“A now-famous tweet from Josh Kopelman (of First Round Capital) states, ‘Too many Freemium models have too much ‘free’ and not enough ‘mium,’” said Chris Cope, founder of SlimWare Utilities. “This can apply to both your product attributes and your revenue model. For us, generating revenues and valuable data from our free users, as well as our paying users, was a great approach to this very common problem.”

Those who take this route, however, will learn that paying customers are a “much different breed than free users,” Cope explained. “Meeting paying customers’ needs is paramount and providing an amazing product or service to your free users can make them devoted advocates for your brand. Not knowing this is where I think a lot of ‘Freemium’ models fail. But balancing the two, and deriving value from both, is the hardest part.”

7. Passion

“I think it goes with saying that if you are involved with a startup (particularly the founder), you should be ‘passionate,’” said StreetID’s Jesse Marrus. “It is a very cliché word and if you aren’t “passionate,” you have no business working for a startup.”

6. Stealth Mode

“Stealth Mode: Generally used when describing a company or product without any useful public information about it,” said SlimWare Utilities’ Chris Cope. “If it is in ‘stealth mode,’ why am I reading about it on TechCrunch?”

5. Leading

“This word is way too arbitrary but you hear it in the business world all the time,” said StreetID’s Jesse Marrus. “I think it is a bit arrogant to characterize yourself as the ‘industry leader’ or [as a company that’s] ‘leading.’ The consumer decides the leader.”

4. We’re the “X for X”

It may not be just one word, but BrandYourself’s Patrick Ambron hates it when he hears an entrepreneur say that he or she has built the “X for X.”

“For example, ‘We’re the mint.com of online reputation’ or ‘we’re LinkedIn (NASDAQ: LNKD) for entrepreneurs,’” said Ambron. “It’s an example of people thinking small. You need to be 100% dedicated to your idea or mission, not jumping on a bandwagon.”

3. Democratize

“[One of the] words I see that drives me nuts is democratize,” said Scott Bell, CEO MyGDP. “Democratize is just such a mindless word when it comes to ‘productizing’ something. The marketplace is democratizing everyday when it votes for your product or not. I know the definition also means putting something in everyone’s hands, but if the product is poison, I’m not sure that’s such a great thing.”

“Unfortunately, I think a lot of entrepreneurs in finance think mostly of the dollar signs of the marketplace rather than the end result of the solutions [they’re] providing,” Bell continued. “A perfect example would be leveraged Exchanged Traded Funds. Now anyone [can] lever up their portfolio by 3x, buying and selling a simple index fund. It used to be only options traders and people trading on margin could blow themselves up so efficiently and democratically.”

2. Pivot

“I personally hate the word ‘pivot,’” said BrandYourself’s Patrick Ambron. “While obviously being able to ‘pivot’ or adjust your business model/product is essential to surviving — Instagram was a pivot, and even our own product underwent some heavy evolution — I think it is completely misused and abused as both a word and a concept.”

Ambron said that he sees many startups use it as an excuse not to pursue a business model or product in-depth enough. “Even if you have the right general idea, finding the product to market fit is going to be HARD and take a few tries. It’s going to take some perseverance.”

At the moment, Ambron sees a lot of startups that “hit their first hiccup — nobody signed up at launch, they didn’t execute a feature properly — and immediately say, ‘time to pivot.’”

SlimWare Utilities’ Chris Cope looks at it another way. “This word can sometimes be synonymous with ‘desperate’ or ‘not working,’” he said. “While it’s quite common to try new ideas or test new monetization models, the word ‘pivot’ evokes emotions of desperation.”

1. Disruptive

“Disruptive — really?” asks SlimWare Utilities’ Chris Cope. “[It’s] probably the most overused word in the startup dictionary. Everyone wants to be ‘disruptive.’ However, if you insist you are disrupting a multi-billion dollar industry, you may very well be ‘acquisition bait.’”

“Disruption is something that’s happening as an evolution,” said MyGDP’s Scott Bell. “I’m not sure any one company is ever disrupting on their own, especially within wealth management.”

After covering the topic of buzzword we will now go on a journey and discover the usage of #Hashtags.

The next article lists a user voting about the best #Hashtags an entrepreneur should use to get a broad audience on social media. Especially interesting is the fact that not only Twitter makes use of #Hashtags but also did Facebook introduce it recently onto his platform.


% of tweets containing ‚entrepreneur‘ and tagged with:

  1. 48.10entrepreneur
  2. 16.46smallbusiness
  3. 15.19setting4success
  4. 15.19news
  5. 7.59startup
  6. 5.06business
  7. 3.80marketing
  8. 3.80startups
  9. 3.80socialmedia
  10. 2.53branding


Here is an interesting fact about Twitter: „Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined?“

And here is an interesting advise from the author of abodes article:

„Don’t just use Twitter to make connections: use it to stay on top of the latest trends in your industry, learn new skills, and become the entrepreneurial rock star you’ve always wanted to be.“

See below where the article lists 20 hashtags that „you can use on your quest for total world domination.“


We have learned today some very important vocabularies which should be in every entrepreneur’s bag pack. The usage of #Hashtags becomes crucial nowadays when using social media and very interesting for online marketers. #Hashtags #Entrepreneur #Jungblutkollektiv #startups #entrepreneurs #smallbusiness #BizTip #DIY #HowTo #marketing #mktg #networking #smallbiz #socialmedia #tutorial

This was my first article for Jungblut Kollektiv. If you have further questions, remarks, topics you wish to discuss about, please do not hesitate to contact me in the comments section. I will respond as soon as possible.

All sources used are listed in the article. The articles where retrieved on May 27, 2014. All rights are reserved to the respective authors. If you wish that I delete your article or quote please contact me and I will remove it immediately.

Konstantin K.


Who am I ?!

To introduce myself I will briefly summarize my CV. If you would like to have more information do not hesitate to contact me.

My name is Konstantin K. and I am 25 years old currently living in Maastricht, The Netherlands. I was born and raised in Hamburg, Germany. At the moment I am taking part in the study program International Business at Zuyd University. I am founder and CEO of Centur.io a technology focused start up company specialized on the segments of Web development, software programming and app development. We are currently 4 team members from the US and Germany, spread all over the world. As well I am the  founder Jungblut Kollektiv. I want to build up a brand including a webstore and different kinds of blogs.

With this first blog I will focus on start ups and entrepreneurship while being a student. I am aiming to write post about a broad range of topics any entrepreneur should be concerned of. I will tell the reader about my work progress while working in a team of students and experts with work experience.


Sep. 2011 – today   Zuyd University of Applied Sciences in Maastricht, The Netherlands
Bachelor of Business Administration in International Business – GPA 7.8 / A / 1.3

Aug. 2013 – Dec. 2013   Anyang University in Anyang, South Korea
Study Exchange – GPA 9.9 / A / 1.0

Sep. 2010 – Aug. 2011 Maastricht University in Maastricht, The Netherlands
Bachelor of Science in International Business

Sep. 2009 – May 2010 International Language School Boston, USA
Intensive English & Master Business English (MBE)

Aug. 2002 – Jul. 2008 Kurt- Tucholsky Gymnasium in Hamburg, Germany
High School, graduated in: German, Economics & Politics, Mathematics and Biology


Feb. 2014 – April 2014 Dolce La Hulpe Brussels in La Hulpe, Belgium
Department: Conference Sales Management

  • Customer acquisition
  • Sales & contract negotiations
  • On-site visits & client interactions

Jul. 2012 – Aug. 2012 Frankfurter Allgemeine Zeitung in Frankfurt, Germany
Department: Business Development

  • Competition research and market analysis
  • Marketing positioning
  • Marketing strategy development

Apr. 2010 – May 2010 EF Corporate in Boston, USA
Department: Marketing

  • Market research for customer acquisition
  • Public relations
  • Social media

Aug. – Dec. 2013                       Exchange Student Scholarship Anyang University

Social Involvement

Feb. 2013 – today Enactus Zuyd University of Applied Sciences in Maastricht, The Netherlands
Social- Entrepreneurship

Chairman & Presenter at National Competition 2013

  • Business concept development
  • Promotion & Marketing strategy development
  • Human Resources – Recruitment of members
  • Market research
  • Organising & chairing of weekly meetings with general members of the association

Jul. 2008 – Mar. 2009 Alsterdorfer Assitenz West in Hamburg, Germany

Social- Service, Personal assistance of handicapped people

Apr. 2007 – Jun. 2008 Hamburg Pioneers in Hamburg, Germany

Coaching a youth flag football team

Sep. 2006 – Aug. 2007 Head of student council in Hamburg, Germany                                 

Studentlawyer, Fundraising Coordinator, Event Management

Language Skills

German                                  Mother tongue

English                                   Fluent – C1 BEC certificate

Dutch                                      Basics

Spanish                                  Basics

French                                    Basics

Korean                                   Beginner

Computer Skills

MS Office                              Word, Excel, PowerPoint, Outlook

Statistic                                 SPSS

ERP                                        Delphi, SAP, Passkey

Activities and Interests

Photography                        Taking and editing of photos

DJ &                                       Events in Hamburg, Essen
Event Management                       & Maastricht

Music                                     Own music productions